Nelson Business School
MBA in Marketing Management
Overview
MBA in Marketing Management is a prestigious postgraduate program designed for graduates aiming to lead in the dynamic world of marketing. This program offers a comprehensive overview of core business principles with a specialized focus on marketing strategies, consumer behavior, digital branding, and market research. Highly valued by employers in India and abroad, an MBA in Marketing Management builds a strong foundation of intellectual and practical skills. It helps students develop analytical thinking, communication expertise, and creative problem-solving—all essential for successful marketing careers. If you aspire to shape brand success and drive business growth, this MBA is your launchpad.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Sales Distribution & Supply Chain Management
- Consumer Behavior
- Retail Marketing
- Marketing Research
Semester : iv
- International Business
- Business Leadership
- Services Marketing & Customer Relationship Management
- Advertising Management & Sales Promotion
- E-Marketing
- International Marketing
eligibility
Graduation or Diploma Holder (10+2+3)
Mode of Exam
Study Centre : 3hrs/ paper
Online Exam :15 days
