MBA in Digital Marketing
Overview
An MBA in Digital Marketing merges core business administration principles with in-depth training in digital marketing strategies. This program is designed to equip students with the skills needed to thrive in today’s technology-driven marketing landscape. It covers a wide range of digital channels including social media, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, content marketing, and web analytics. Students also gain knowledge in consumer behavior, brand management, and digital strategy development. By integrating traditional MBA coursework with modern marketing tools, graduates are prepared to lead successful digital campaigns and drive business growth across various industries and global markets.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Introduction to Digital Marketing
- Search Engine Optimization
- Integrated Marketing Communication
- Social Media Marketing
Semester : iv
- International Business
- Business Leadership
- Emerging Trends in Information Technology
- Web Designing and Content Management
- Product and Brand Management
- International Marketing
eligibility
Graduation or Diploma Holder (10+2+3)
Mode of Exam
Study Centre : 3hrs/ paper
Online Exam :15 days
