Nelson Business School
MBA in E-Commerce
Overview
An MBA in E-Commerce provides comprehensive knowledge of digital business strategies and the evolving landscape of online commerce. The program covers essential areas such as e-commerce platforms, online marketing, digital payment systems, supply chain and logistics management, cybersecurity, and customer relationship management. Students gain insights into consumer behavior in digital environments and learn to develop strategies that enhance user experience and drive online sales. Graduates are equipped to lead e-commerce startups, manage digital transformation in traditional businesses, or work with global online retail giants. This specialization prepares professionals to thrive in the fast-paced and competitive world of digital commerce.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- E-Commerce Fundamentals
- Digital Marketing
- Web Analytics and Big Data
- Supply Chain Management in E-Commerce
Semester : iv
- International Business
- Business Leadership
- Consumer Behavior in Digital Marketing
- Blockchain and E-Commerce
- Cyber Security and Risk Management
- Artificial Intelligence E-Commerce
eligibility
Graduation or Diploma Holder (10+2+3)
Duration
2 Year
Mode of Exam
Study Centre : 3hrs/ paper
Online Exam : 15 days
