Nelson Business School
MBA in Advertising Management
Overview
An MBA in Advertising Management offers a comprehensive blend of strategic and creative training tailored for the advertising industry. This program covers key areas such as advertising strategies, campaign management, media planning, consumer behavior, branding, and digital advertising techniques. Students learn to develop, execute, and evaluate effective advertising campaigns that resonate with target audiences. The curriculum also emphasizes understanding market trends and consumer insights to drive impactful brand communication. Graduates are well-prepared for diverse roles in advertising agencies, media companies, corporate marketing teams, and consulting firms, enabling them to lead innovative campaigns and contribute to business growth through effective advertising.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Advertising Management
- Creative and Copy Writing Techniques
- Integrated Marketing Communications
- Digital Marketing Advertising and Social Media
Semester : iv
- International Business
- Business Leadership
- Brand Management and Strategy
- Media Planning and Buying
- Public Relations and Corporate Communication
- Advertising Strategy and Campaign Planning

eligibility
Graduation or Diploma Holder (10+2+3)

Duration
2 Year

Mode of Exam
Study Centre : 3hrs/ paper
Online Exam : 15 days
Fees
Indian Students : INR 1,20,900/-
Foreign Students : USD $3000