Nelson Business School
Masters Program in International Marketing & Brand Management
Overview
A Master’s in International Marketing & Brand Management equips students with advanced knowledge of global marketing strategies, consumer behaviour, and brand positioning. This program is designed for those aiming to build or accelerate a career in international marketing, brand leadership, and global business growth.
Curriculum:
Semester : i
- Introduction to International Marketing
- Global Market Analysis and Consumer Behavior
- Brand Strategy and Development
- International Advertising and Promotion
- Marketing Communications in a Global Context
Semester : ii
- Product Management in International Markets
- Global Pricing Strategies
- Retail and Distribution Management
- Luxury Brand Management
- International Marketing Ethics and Sustainability
Semester : iii
- Digital Marketing in a Global Context
- Brand Positioning and Equity
- Cross-Cultural Marketing Management
- Global Marketing Research
- Strategic Marketing in International Markets
Semester : iv
- Brand Leadership and Innovation
- Global Public Relations and Corporate Communication
- Social Media Marketing and Online Branding
- Global Brand Crisis Management
- Branding in Emerging Markets
eligibility
Graduation / Diploma Holder (10+2+3)
Duration
2 year
Mode of Exam
Study Centre : 3 hrs/ Paper Online Exam : 15 days
Our courses
Our courses equip students with the skills to excel as managers, enhancing productivity, strategic thinking, and policy formulation for organizational success.
Contact Info
- +91 9783 639 639
- [email protected]
- Nelson Business School 2nd Floor, EAPL Ascent, No. 6-3-252/3, Above HDFC Bank, Opp: Taj Deccan, Erramanzil, Banjara Hills Main Road, Hyderabad, Telangana - 500082.
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