In today’s competitive business world, marketing plays a crucial role in shaping brand identity, customer engagement, and business growth. The BBA in Marketing Management is the perfect undergraduate program for students who aspire to understand the fundamentals of marketing, digital trends, consumer psychology, and strategic brand management.

Nelson Business School offers a career-focused BBA in Marketing Management that prepares students for the dynamic marketing landscape through practical exposure, case studies, and real-world projects.

What is a BBA in Marketing Management?

The BBA in Marketing Management is a three-year undergraduate program designed to help students build strong foundational knowledge in business management and marketing principles.
The curriculum covers key areas such as digital marketing, brand building, market research, advertising, consumer behavior, and strategic planning.
Students learn how to design marketing campaigns, analyze markets, understand customer needs, and create value for businesses.

Course Details

Syllabus Overview

The curriculum blends business fundamentals with modern marketing concepts to prepare students for industry-ready roles.

Core Subjects Include:

• Principles of Marketing

• Business Communication

• Fundamentals of Management

• Consumer Behavior

• Marketing Research

• Digital Marketing & Social Media Strategy

• Advertising & Promotional Management

• Brand Management

• Sales & Distribution Management

• Product and Pricing Strategy

• Marketing Analytics

• Public Relations & Corporate Communication

• Entrepreneurship & Business Strategy

• Final Marketing Project / Internship

Eligibility Criteria

• Completion of 10+2 (any stream) from a recognized board.

• Students with interest in marketing, branding, communication, and digital platforms can apply.

• No prior experience is required.

Course Highlights

• Industry-relevant curriculum designed for modern marketing roles.

• Live case studies, real-world projects, and campaign simulations.

• Exposure to digital tools, social media marketing, and analytics platforms.

• Experienced faculty from the marketing and advertising industry.

• Personality development and communication training.

• Internship support and placement guidance.

• Ideal for students aiming for marketing careers or future MBA programs.

Career Scope and Opportunities

Marketing professionals are needed across every industry, making this program one of the most versatile degrees for fresh graduates.
A BBA in Marketing Management opens doors to numerous exciting and creative career paths.

Career Opportunities Include:

• Marketing Executive

• Digital Marketing Specialist

• Social Media Manager

• Brand Executive

• Advertising Coordinator

• Market Research Analyst

• Sales Executive / Relationship Manager

• Public Relations Officer

• Content & Campaign Manager

• Influencer Marketing Coordinator

Industries Hiring Marketing Graduates:

• Advertising & Media

• Retail & E-commerce

• FMCG Companies

• Banking & Financial Services

• EdTech & Startups

• Hospitality & Tourism

• Healthcare & Pharmaceuticals

• IT & Digital Agencies

Conclusion

The BBA in Marketing Management at Nelson Business School is the ideal foundation for students who wish to build a strong career in marketing, branding, advertising, or digital media.
With industry-oriented training, expert faculty, and practical learning, students graduate with the confidence and skills needed to excel in the fast-paced marketing world.

If your goal is to become a future-ready marketing professional, this program opens the do