Nelson Business School
Adv Diploma in Marketing Management
Overview
The Adv Diploma in Marketing Management equips students with a deep understanding of marketing concepts, strategic planning, and consumer engagement. It covers vital areas such as social media marketing, pricing strategies, distribution channels, and competitive positioning. Students gain practical exposure through case studies and project-based learning, enabling them to craft innovative marketing solutions for real-world challenges. The curriculum blends theoretical frameworks with current industry practices, fostering creativity, communication skills, and business acumen.
Curriculum:
Semester : i
- Introduction to Marketing
- Basics of Market Research
- Consumer Behavior
- Advertising and Promotion
Semester : ii
- Sales and Distribution Management
- Digital Marketing
- Brand and Product Management
- Retail Management

Pre-requisites
10+2 or Equivalent

Duration
1 year

Mode of Exam
Study Centre : 3hrs/ paper Online Exam : 15 days
Fees
Indian Students : INR 36,900/-
Foreign Students : USD $1000
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